Шляхи Протидії Наративам Російської Пропаганди Під Час Повномасштабної Війни В Україні

The purpose of the study is to identify the specifics of ways to counter Russian propaganda narratives in the context of a full-scale war in Ukraine and, most significantly, ways to optimize their development and implementation in the modern Ukrainian media space. Research methodology. Based on an interdisciplinary approach, combining theoretical foundations from the fields of journalism, communication studies, sociology, political science, and other social and behavioural sciences. The empirical basis is data from international, all-Ukrainian and regional studies, including sociological surveys and content analysis of official documents. Results. The prerequisites for the current state of ways to counter Russian propaganda narratives in wartime are highlighted. The main groups involved in the information war process are identified – state institutions, content consumers and content makers. For each of them, the most effective recommendations are presented, taking into account common and distinctive directions and principles of action of the latter. Based on the main socio-demographic indicators and standards of journalism, the most significant directions for increasing the effectiveness of the implementation and observance of the above-mentioned ways in the media space of modern Ukraine have been clarified. Ways to optimize counteraction to Russian propaganda narratives at various levels of social and communication interactions are proposed. Novelty. It is recommended to counter Russian propaganda narratives, considering the specifics of social and communication interactions at different levels of the organizational structure. Practical significance. The results achieved within the framework of this study can be used in the further development and implementation of ways to countering Russian propaganda narratives, as well as the formation of strategic counter-propaganda narratives. In addition, their use in the educational and methodological process and educational activities is possible. Key words: narratives, propaganda, information warfare, media space, social and communication interactions, media.