Examining Digital Platform Usage, Adoption and Social Influence on Indonesian SME Performance and Sustainability

Small and medium enterprises (SMEs) act as engines of economic growth globally, but their sustainability is threatened by lack of technology usage and digital capabilities.This study investigates how perceived ease of financial platforms, digital adoption levels and social media influence drive sustainability of Indonesian SMEs.Survey data collected from 170 SME owners is analyzed using multivariate regression analysis.Results indicate digital adoption and social influence are strong positive predictors, explaining 59.8% variance in SME performance.The digital usage also shows greater impact than traditional promotional channels.Practical and policy insights center on emphasizing digital platform training and social media engagement for long-term competitiveness of SME sector.