This study investigated the linkage between e-commerce marketplace adoption and SME performance in Indonesia, surveying 402 SMEs assisted by government e-commerce initiatives.The direct relationship was analyzed using PLS-SEM.Based on a contingency theory perspective, information systems strategy was also tested as a moderating factor between adoption and performance.The results demonstrated a significant positive association between e-commerce adoption levels and SME performance.However, IS strategy does not have a moderating impact in the context of government-supported SME digitalization.
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Mahendra et al. (2024) studied this question.
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