Recommender systems are one of the most critical applications of AI, data science, and advanced analytics techniques because it has become integrated into our daily lives. Additionally, it serves as a powerful tool for making informed, effective, and efficient decisions and choices across a wide range of items. However, traditional techniques such as content-based and collaborative filtering often fail to consider the dynamic and short-term preferences of users when generating recommendations. To address this limitation, this research focuses on a session-based recommendation task using an XLNet transformer with various training strategies based on language modeling. Moreover, a dataset containing 102 million reviews of Amazon products was pre-processed to create two new datasets, one for a single domain and another for multi-domain data. A comparison between a GRU and the training strategies of XLNet reveals that the best training strategy achieves a 136.23% improvement in NDCG@20 and a 95.69% increase in Recall@20 for multi-domain data. In a single domain, it achieves a 168.81% improvement in NDCG@20 and a 25% increase in Recall@10.
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Morales-Murillo et al. (2024) studied this question.
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