Satisfaction and Continuance Intention in Digital Investment Applications: An Empirical Study of The Ipot Application in Indonesia

With the development of the times, technological innovation is inevitable.One of the changes that occurred was the development of the investment world.Investments can now be made digitally through the app.With the convenience provided, many new investors have emerged who use the Investment application.IPOT is one of the Investment application that quite popular in Indonesia but it seems to have problems with the rating and review that might affects the continuance intention to use of the application.This study investigates the factors influencing users' continuance intention to use digital investment applications, focusing on the IPOT application in Indonesia.Using a quantitative approach and PLS-SEM analysis of survey data from 101 IPOT users, the study finds that user interface and trust have significant positive effects on satisfaction, which in turn significantly influences continuance intention to use.However, ease of use, prompt response, and system quality do not significantly affect satisfaction.The study contributes empirical evidence on the key drivers of continuance intention in the context of digital investment applications and offers insights for application developers and managers to enhance user satisfaction and retention.Implications and future research directions are discussed.