Abstract The banking industry and its customers have benefited greatly from recent telecommunications innovations. One such innovation is mobile banking, which allows customers to communicate with banks via cell phones and receive services like account information, fund transfers, short message services, check book issuance, and more. Mobile banking is a significant and developing method of carrying out financial operations. Currently, practically every bank in the globe offers "Mobile Banking" services to its customers. This research aims to investigate the Preference level of customers for Mobile Banking Services and the satisfaction level of customers towards Mobile Banking Services of SBI. This study is conducted in Dharamshala and customers using Mobile-banking service in State Bank of India (SBI).The present study has been collected from primary data on the basis of issue questionnaire, the sample size for study was only 81 mobile banking users of SBI.
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Dhiman et al. (2024) studied this question.
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