How to Break Through the Dilemma of Inheritance and Innovation of Chinese Time-honored Enterprises:Research Based on Knowledge Graph from 1991 to 2023

The organizational inertia caused by inheritance will hinder the innovation and change of time-honored brands, while the subversive changes caused by innovation will destroy the resource advantages accumulated by time-honored brands for a long time, resulting in inheritance and innovation being the main difficulties faced by time-honored enterprises in the development process.Based on the literature in the management field with the theme of "time-honored brands" published in the CNKI database of important journals in China in the past 32 years, the paper uses Citespace to draw the keyword co-occurrence map and strategy map. From the process of dynamic development and evolution of time-honored enterprises, the paper extracts the inheritance and innovation dilemmas of time-honored enterprises at different stages in order to find a way to break through the inheritance and innovation dilemmas.The conclusions of this paper are as follows: (1) The key to breaking through the dilemma of inheritance and innovation lies in "enduring renewal", which requires both inheritance and innovation; (2) The evolution path of time-honored brands' inheritance and innovation dilemma includes three stages of "idea-technology-brand". Time-honored brands need to "step by step" to break through the dilemma, and the breakthrough priorities at different stages are different; (3) Skillfully dealing with the dilemma of inheritance and innovation is a concrete manifestation of the wisdom of Chinese philosophy in the practical management of Chinese time-honored enterprises.