Relevant Problems of Bringing to the Administrative Liability for Violation of Legal Requirements for Distribution of Internet Advertising

Amendments to administrative laws that stipulate the liability for violation of requirements for distribution of Internet advertising entered into force on September 1, 2023. These requirements stipulate obligatory labeling of advertising materials and provision of data to the Unified Internet Advertising Register. The presented article analyzes these administrative law novelties. The author highlights that labeling of Internet advertising is a complex and multi-aspect process, where distribution of illegal conduct is unacceptable. In this context, introduction of the administrative liability for violation of legal requirements for distribution of Internet advertising is viewed as timely and justified. Based on the conducted research, the author brings forward a proposal for supplementing sanctions of Part 15-17, Art. 14.3 of the Administrative Offense Code of the Russian Federation with punishment in the form of a warning for comprehensive assurance of adequacy of legal consequences for the above named offenses taking into account special aspects of functioning of advertising distributors and providers.