This study conducted a comprehensive online survey across 17 countries to assess the influence of fear of skin cancer versus fear of photoaging on photoprotection practices. Revealing significant differences in sun protection behaviors, the research found that individuals concerned about photoaging are more likely to adopt comprehensive sun protection measures compared to those fearful of skin cancer. The findings highlight the potential for integrating concerns about photoaging into skin cancer awareness campaigns to enhance public health strategies for sun protection.
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Dréno et al. (2024) studied this question.
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