Paving the Way for Ethical AI Integration: How design research can help guide meaningful decisions

As with any big transition, we don’t know exactly where AI will lead. Careful consideration is needed to meaningfully integrate AI into society in a way that respects people. The human-centred approach of design research within service design has already contributed to this across many life-altering digital revolutions – think of the internet and smartphones as two in our recent past. And it will continue to do so for the integration of AI, as we grow by expanding and applying existing methods and approaches.