Meaning construction undergoes complex processes of cognitive linguistic analysis by analyzing the subject through a mental process that is based on analysis of background knowledge and culture. The study aimed to investigate the interpretation of cognitive semantics analysis that was based on local hotels' websites in Bali by utilizing the CBT from Fauconnier & Turner. The study employed a qualitative descriptive analysis method with a non-participant observation data collecting method and a non-probability sampling method on five selected data. The study showed that CBT brought more comprehensive meaning elaboration from written messages supported by any elements of the advertisement's illustration.
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Sukarsih et al. (2024) studied this question.
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