Leveraging Big Data for Enhanced Strategic Planning and Improved Firm Performance: A Study of Indian Organizations

This research article investigates the impact of big data usage on firm performance in the dynamic context of Indian organizations. With a focus on understanding how these organizations leverage big data techniques to enhance various functional areas and the role of strategic planning within this framework, the study contributes to bridging existing knowledge gaps. The study employs the dynamic capability view theory to explore the intricate relationship between big data resources, data analysis capabilities, and competitive advantage in the Indian business ecosystem. Through a comprehensive analysis of empirical data from diverse Indian organizations, the research aims to provide practical insights into the relationship between big data usage and firm performance. The findings not only guide Indian firms in optimizing their utilization of big data but also offer valuable information for policymakers and industry stakeholders. The study further delves into the mediating role of strategic planning in the relationship between big data usage and firm performance. This research article not only contributes to the theoretical foundations of big data analytics and strategic planning but also offers practical guidance for Indian organizations seeking to harness the full potential of these capabilities for enhanced firm performance. The findings underscore the transformative power of big data and emphasize the need for strategic planning to fully capitalize on this transformative potential in the Indian business context.