Augmented and Virtual Reality in the Fashion Industry: Literature Review

The paper presents the main approaches to the definition of the concepts of "augmented reality" and "virtual reality", describes their key advantages and disadvantages. The authors propose their own definitions of these concepts, developed taking into ac-count the advantages and disadvantages of existing approaches. The paper also pre-sents a comparative analysis of augmented and virtual reality technologies. The main advantages and disadvantages of using these technologies are identified, and the goals of their use are formulated. Based on the conducted research, the authors deter-mine the type of technology that is most suitable for the development of such a digital tool as a virtual fitting room.