Creative Approaches and Solu-Tions in the Event Marketing

This article reflects the application of some creative approaches and solutions in event marketing, which is especially relevant in conditions when traditional marketing tools (advertising on television, radio, in the press) no longer demonstrate the desired level of effectiveness. The authors note that if event marketing exists within the framework of an organization, then, as a rule, it is used with-out the use of creative approaches and methods, which ultimately reduces their ef-fectiveness. The article also proposed an author's algorithm for increasing the creativi-ty of events, which will make event market-ing in the organization more successful.