The Paul Kurnit Award for Distinguished Scholarship in the Field of Advertising & Society was presented to Professor Emily J. H. Contois (The University of Tulsa) at the 2024 Advertising & Society Colloquium held at the National Museum of American History. This piece presents a summary of the Kurnit Award as well as Professor Contois’ winning article “White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising’s Long Journey toward Gender Inclusion,” which appeared in Advertising & Society Quarterly in 2022.
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Emily J. H. Contois (2024) studied this question.
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