This paper explores the findings of a focus group discussion held to examine the current state of Real Estate Negotiator (REN) practice in Malaysia. RENs, acting as representatives of estate agencies, play a crucial role in facilitating property transactions. However, the discussion revealed significant ambiguities surrounding their responsibilities, ethical considerations, and the efficacy of the REN Tag system. Participants recounted instances of misrepresentation of property details, inflated rental/prices, and deceptive marketing activities. This highlighted the need for stronger measures to promote ethical conduct within the profession, including awareness campaigns, stricter disciplinary measures, and a robust complaint mechanism.
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Hwa et al. (2024) studied this question.
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