A Study on Investors Behavior on Stock Selection Decision: Evidence from Odisha

One of the important components of Indian financial market is the Stock Selection decision. This paper aims at identifying the factors which influencing the stock selection decision. This study follows a qualitative methodology to investigate small investor’s behavior in choosing stocks in odisha. The purpose of this study is to examine the role of various investment behavior factors, socio-economic and demographic factors affecting the investment decision of investors in the market. The researchers collected primary data from various small investors living in odisha.