Sharing for the Benefit of All

From 2020 to the present, about 30 billion yuan of expired food is wasted in China every year. Against this background, this study proposes a two-pronged parallel food bank supply chain innovation program aimed at solving the problem of expired food waste. Offline, we work with merchants to collect and distribute expired food to the public free of charge, and online, we continuously update social media to popularize expired food and develop a small program that allows the public to communicate directly with merchants and make appointments to collect expired food. The project measured the impact of the program and the satisfaction of the public through questionnaires and interviews with the audience. Through the program, 93% of the sample surveyed changed their attitude towards expired food from negative to positive; 82% gained more knowledge about expired food; and 92% were very satisfied with the program. According to social media statistics, over 10,000 media views were recorded during the program, achieving a more successful online popularization effect. In the future, our project will continue to distribute and establish cooperation with more merchants, in order to protect the environment and sustainable development of the road steadily and far.