Ethnographic Research and Cultural Rhetorics: A Digital Collection of Post-2020 Wine Narratives

As researchers in the field of rhetoric and composition, our work demonstrates how rhetoric shapes the world and how different rhetorical lenses help us ascertain our own values and identities.In my research, I analyze the intersections between rhetoric and the food and drink industry, specifically focusing on wine communication.Rhetorician Anna Young regards wine culture as innately rhetorical and political, arguing that alcohol in general is "symbolic in that it serves as a 'label defining the nature of social situations or events'" (474).In other words, wine is a useful framework for rhetorical study, and wine professionals utilize unique repertoires of rhetorical strategies to further their goals in the industry.But it is no secret that many regard wine