Digital Marketing and Artificial Intelligence: Towards a Better Understanding of the Two Strategies

This article explores the integration of artificial intelligence (AI) in marketing, highlighting the intersection between digital marketing and AI. The main objective of this research is to analyze the challenges and opportunities associated with this convergence, as well as to propose implementation strategies for companies. The marriage between digital marketing and artificial intelligence (AI) opens up new perspectives for companies seeking to optimize their marketing strategies. The integration of AI into digital marketing offers innovative possibilities for understanding and interacting with consumers in a more targeted and effective way. Highlighting the importance of a strategic and balanced approach to take full advantage of this synergy, by examining the theoretical and managerial implications of this strong synergy, this article aims to provide a better understanding of both strategies.