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The liberalization of the media stands very much at the forefront in public, policy and academic concerns on how our current model of media governance affects democracy. But the discussion on the effects of media liberalization has obscured the vital question why liberalization was able to become the dominant media governance paradigm in the first place. This research note makes the case for a historical turn to answer this question. It argues that it is essential to contextualize media liberalization in the history of contemporary democracy in Europe rather than see it primarily through the perspective of technological innovation or top-down promotion of neo-liberal policies. It explores how three insights in historiography might form the core of a research agenda for media governance that takes history seriously. These include (a) the study of actors from below that pushed for reform outside the realm of government; (b) the influence of ideas on shaping institutional reform and (c) reading history forward rather than project today’s assumptions and outcomes into the past. Jointly, this historical turn will not only provide an enhanced understanding of how past reforms shaped the present, but also enlighten prospects for future changes of media governance paradigms.
Pepijn Corduwener (Tue,) studied this question.