Gathering Data for the Main Street Economy

This is a chapter from the Main Street Reimagined Through a Visitor Economy Lens, a handbook designed to provide main street coordinators, committees and planners with visitor economy related concepts and directions that are user-friendly, strategic and tactical. It includes contributions from a range of professionals and experts in tourism development, destination marketing, research and strategy, and economic development. You can view webinars and download the full handbook here: https://www.torontomu.ca/htmresearch/main-street-reimagined/Handbook/