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This study addresses the risks of the unreflective advance of AI in communication work environments and proposes a debate on its critical and creative use. It seeks a panoramic view based on media ecology and the multidisciplinarity of organizational communication, focused on the characteristics of a technology that announces itself as ubiquitous, to reflect on how AI will be able to help communication production processes. Are we prepared to “educate” these devices for a democratic, inclusive, and safe environment?
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Marassi et al. (2024) studied this question.
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