Research on Supplier Selection of Fresh Food Supermarkets under New Retail Mode

Under the new retail mode, the market competition in the fresh produce industry is fierce. Optimizing the procurement of fresh agricultural products and selecting high-quality suppliers are conducive to reducing costs and enhancing market competitiveness of fresh supermarkets under the new retail mode. This paper constructs a supplier selection index system for fresh produce supermarkets, uses hierarchical analysis and entropy weight method to determine the comprehensive weight of the indexes, and establishes the TOPSIS supplier selection model with gray correlation improvement. And the model is applied to A fresh food supermarket under the new retail mode, and the best supplier is selected for this supermarket from four strawberry suppliers.