Entrepreneurship and innovation in public management

Social entrepreneurship comprises a recent form that has as its main objective the carrying out of activities (through products and services) that have a social impact, that is, that enable development, improving people's quality of life, combined with sustainability. In this sense, the objective was to analyze the Social Work Project (SWP), which is a project of the Caixa Econômica Federal (a Brazilian Government Federal Bank) in partnership with Forcon Condominiums, a private company that was hired to foster social entrepreneurship at Residential Buena Vista I and III, in Goiânia, GO. The final report of the execution of the SWP was analyzed as part of the methodology employed and 30 people were interviewed about the impact of the project on their lives. Questions about whether the entrepreneurial activity improved the quality of life, about Forcon's participation in the development of activities, the Public Powers, and the difficulties encountered for the exercise of the activity were asked. The results showed that most of the beneficiaries of the project were women, between 18-29 years old, who sought to undertake small businesses in the area of aesthetics, especially salons and manicures.