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This research studies the adoption of business analytics tools to improve business performance and operational efficiency in Saudi Arabia. The sample size considered includes 50 companies of different sizes and operating in different business sectors (consulting, manufacturing, food and beverages, retail, etc). The regression analysis confirms the positive correlation between the use of business analytics tools and enhancing business performance in the Saudi market. This finding supports the pervasive spread of business analytics in the business sector.
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Lahyani et al. (2024) studied this question.
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