The Charm of Visual Media: Research on Immersive Experience in the 5D Art Exhibition of Floating World Dream

The Dream of the Ukiyo Art Exhibition is the world's first super-large-scale Ukiyoe 5D immersive art exhibition in the 21st century.The immersive experience it creates is more realistic and has received a better response.However, there are still some issues regarding sensory experience and audience-work interactive experience.This study proposes improvement suggestions based on website evaluation and audience interviews.For instance, virtual reality technology can enhance the interactive experience, data glove devices can enrich the tactile experience, taste experience items can be included, smell devices can be integrated with dynamic digital images for display, and the spatial layout can be designed following the principle of unifying form and content.Additionally, a non-linear narrative work design can be adopted, the professionalism of cast and crew commentators can be enhanced, an intelligent explanation system can be established, and interactive projects' challenges and interests can be improved.The findings of this study can assist organizers in enhancing customers' exhibition experience and expanding brand awareness.