Incomplete Representation of Cultural Heritages in Scenic Spot: Shanghai Tianzifang ---- The Neglection of Intangible Cultural Heritages

This paper focused on understanding the lack of intangible cultural heritage in heritage tourism attractions in Shanghai. There was already past literature illustrated the significance of intangible cultural heritage and the problem of not giving enough attention to those heritages. This research, different from past literatures, aimed to understand this problem on a smaller scale. The research is based on Shanghai, China, specifically. The case study on Tianzifang was made aiming to reveal defects in the scenic spot.A survey will then be released to investigate Shanghainese. This survey could directly understand which heritage site and element respondents mainly values. Indirectly the survey also implied the amount of attention respondents pay to intangible cultural heritage. This paper is not committed to providing tourists with the best plan to travel to Shanghai. Instead, based on Shanghai, this paper attempted to sort out hidden problems in Shanghai heritage tourism attractions. At last, this paper will propose an imagination of tourism attraction that provides more substantial cultural experiences to tourists to vigorously promote local heritage.