Use of Instagram Stories Feature as Self Disclosure Media on @Azkhategar Account

This study explores the use of Instagram Stories features as a self – disclosure media on @Azkhategar account. Self – disclosure is a form of communication in which individuals disclosure information to others. Through her Instagram account, Azkha actively self – disclosure with an average of 8 to 15 posts per day, showcasing aspects of herself such a lifestyle, fashion, and make – up. This study uses descriptive qualitative approach with non – participant observation and data analysis of Miles & Huberman model and the main theory used in this study is the theory of self – disclosure. The results showed that the use of Instagram Stories provides a platform for Azkha to strengthen her existence, build closeness with her followers and express herself creatively.