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In this paper, we investigate the contextual multinomial logit (MNL) bandit problem in which a learning agent sequentially selects an assortment based on contextual information, and user feedback follows an MNL choice model. There has been a significant discrepancy between lower and upper regret bounds, particularly regarding the feature dimension d and the maximum assortment size K. Additionally, the variation in reward structures between these bounds complicates the quest for optimality. Under uniform rewards, where all items have the same expected reward, we establish a regret lower bound of (dT/K) and propose a constant-time algorithm, OFU-MNL+, that achieves a matching upper bound of O (dT/K). Under non-uniform rewards, we prove a lower bound of (dT) and an upper bound of O (dT), also achievable by OFU-MNL+. Our empirical studies support these theoretical findings. To the best of our knowledge, this is the first work in the MNL contextual bandit literature to prove minimax optimality -- for either uniform or non-uniform reward setting -- and to propose a computationally efficient algorithm that achieves this optimality up to logarithmic factors.
Lee et al. (Thu,) studied this question.