Exploring Business analytics: Trends, Challenges, Advantages, and Background Implementation

This review specifically examines the implementation of Business Analytics in key sectors such as banking, firms, and manufacturing. Research findings show that Business Analytics is not only an innovation but also a vital foundation for the growth of today's industry. Technology support for the use of Business Analytics has been proven to provide significant benefits for companies. In the banking sector, this implementation strengthens data infrastructure and increases the accuracy of information. In the firm context, Business Analytics is not only the latest innovation but also acts as a driver of firm performance growth by connecting Firm Performance and Business Process Performance. On the manufacturing side, Business Analytics not only opens up space for new innovations but also saves production time and costs. With its ability to enable accurate real-time decision-making, Business Analytics is an important milestone in increasing efficiency, productivity, quality of business decisions, understanding markets and customers, as well as stimulating innovation and creativity. As a result, implementing Business Analytics is not only important but also a crucial strategy for companies to maintain their competitiveness in an ever-changing and competitive market.