Research on the International Dissemination Path of Chinese Liquor Culture

Liquor culture plays an important role in many countries and regions, and liquor culture plays an important role in Chinese civilization. As one of the iconic name cards of Chinese culture, its international communication also highlights the image of China. As one of the world's six major distilled spirits, Chinese liquor has not been widely recognized internationally. With the further development of new media, the international communication of liquor culture is also facing new tests. This paper will start from the current situation of international communication of Chinese liquor culture, combine the characteristics of international communication of Japanese whisky, and explore the new path of international communication of liquor in the era of new media, so as to promote liquor culture to the international, expand the international market and highlight the image of China.