Research on Social Participation Willingness and Path Optimization of Characteristic Towns from the Perspective of Rural Revitalization

In the context of promoting new urbanization and supply-side structural reform in China, the establishment of characteristic towns has become an important starting point for local governments to implement the "rural revitalization strategy" and accelerate industrial agglomeration, so it is necessary to conduct systematic analysis and research on characteristic towns. As one of the 27 cities in the central area of the Yangtze River Delta, Wuhu has enjoyed the reputation of "Jiangdong Famous Town" and "Wuchu Resort" since ancient times. Based on the research of previous literature, this paper summarizes the development process of cultural and creative towns in China, focusing on the current situation of the public's cognition of Yingang Town, the willingness to participate in the construction of Yingang characteristic town, and the fit and satisfaction between the actual situation and expectations after participating in the characteristic town, which is of great significance for the construction of Yingang Yichuang characteristic town.