Positive Stereotype as Sociolinguistic and Psycholinguistic Phenomenon

The object of the article is positive stereotype.Positive social stereotypes and their sources have not yet undergone fundamental research.The aim of the article is the structural, functional, interpretation and intentional analysis of the positive stereotypes.Sterotype is a social phenomenon generalizing the image of a certain social group or a certain persons.Stereotype is narrover than concept, it differs by the pragmatic individual or group intentions.Stereotypes are ready speech models and can be used without thinking over, as a popular toy.Stereotypes may be positive or negative.Positive social stereotypes are reflected in positive interpersonal relations representing favourable discourse tactics: agreements, consensuses, concessions, etc. Positive stereotypes stimulating function is explained by natural attraction of good example, high emotions and socially approved results of activity.The broader intentional nature of positive stereotypes is connected with the people's knowledge and common constructive plans.Positive stereotypes are typical of family, friends', professional groups with good morality in verbal and nonverbal attitude to people.The correctly understood power stereotype is offering wide opportunities to the community.National stereotypes іncarnate varied ethical and aesthetical traditions in communication.The national sterotypes create the eternal social values observed on the international level because they are reliable virtual strongholds of peace and civilization.That is why they must be reflected in mass media, literature and art to give people examples of the honest life and right communication.The structural semantic analysis proves the positive nature of stereotype as cognitve means of compressing and organizing information, emotional and just pictorial component of communication.Functioning of the noun stereotype reflected in fiction demonstrates respected behavior in life situations and in professions.