Virtual Reality: Challenges of VR Game Development for Emerging Game Studios

This article is meant to investigate the challenges potentially being faced by an emerging game studio that tends to make VR games in early 2023 where VR technologies hit a plateau which barely having new features coming up, plus the decreasing population of VR players has advocated VR game development to face severe challenges to succeed in the VR field, thus, not being an early bird in the VR game field but tend to join this industry now could be found challenging. This paper explores the challenges faced by emerging game studios in the development, marketing, and economic realms of VR game production. It provides a comprehensive analysis from both macro and micro perspectives, drawing on existing research and scholarly conclusions. By addressing key points highlighted in the article, it advocates for the potential entry of small game studios into the VR gaming domain. Specifically, it delves into challenges concerning hardware, exclusivity, storytelling, marketing, user acceptance, competition, platforms, uncertainties, funding acquisition, short-term sustainability, originality, publishing regions, and engine selection.