Reimagining Consumer Psychology through Open Science Principles

Consumer psychology is facing various challenges, including a lack of research integrity and unethical publishing practices. This commentary lists pivotal events and discusses related findings that point to the field's need for reform. Open Science principles are proposed as a transformative solution to promote transparency in data, methodology, access, and peer review. Consumer psychology can only be revitalized and regain credibility if it fully embraces these four pillars. Academic and professional associations with an impact on consumer psychology must set a good example by cultivating a culture of integrity and accountability in research and publishing. Consumer psychologists must educate future generations of researchers on research methodology and research ethics.