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This research project explores the financial patterns of Over-the-Top (OTT) platforms, with a specific focus on comparing the income models of subscription-based and advertising-based approaches. The objective is to throw light on the issues thatinfluence revenue generation in the domain of OTT platforms and its consequences for the wider digital entertainment industry. This undertaking involves a comprehensive evaluation of industry patterns, in-depth research of specific instances, and rigorous statistical analysis.
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Vanshaj Kapur (2024) studied this question.
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