Watch-Think-Do pedagogy: Empowering students to thrive in entrepreneurship

This research paper explores the impact of a pedagogical approach in entrepreneurship education known as the Watch-Think-Do (WTD) pedagogy on students' entrepreneurial competencies, well-being, and ability to thrive in entrepreneurship.The journey of an entrepreneur is rife with challenges, uncertainties, and complexities.As such, it is essential to prepare aspiring entrepreneurs to thrive and succeed in their entrepreneurial journey by embracing innovative pedagogical methods that go beyond traditional classroom teaching.This study delves into the WTD pedagogy by employing a mixed-methods approach that combines quantitative survey data collected from students undergoing the WTD entrepreneurship education program with qualitative interviews from a subset of respondents.The collected quantitative data were analyzed using Structural Equation Modeling (SEM).The results demonstrate significant positive influences of WTD activities and support services on students' entrepreneurial competencies, well-being, and ability to thrive in entrepreneurship.The findings contribute to the growing body of knowledge on innovative pedagogical methods in entrepreneurship education and offer actionable insights to educators, institutions, and policymakers, emphasizing the need for a holistic approach in entrepreneurship education that supports students' comprehensive growth and well-being.