Analysis of Location Information Sign System Types in Map-Based Mobile Augmented Reality Applications

This study aims to explore design directions for sign systems capable of effectively communicating location information to users within mobile augmented reality environments. It focuses on identifying and assessing visual variables associated with location information in mobile augmented reality applications that utilize digital maps. The research methodology was based on selecting visual variables appropriate to the medium, grounded in Jacques Bertin's theory of visual variables. This involved categorizing types of location information sign systems and subsequently evaluating the efficacy of visual variables for each category through surveys conducted with three experts. The findings reveal differences in the use of visual variables among types of location information sign systems, with orientation and position being emphasized as crucial visual variables. The study's limitations include only addressing static variables and the subjective nature of evaluating visual variables. This research contributes to a deeper understanding of the role visual variables play in conveying location information in mobile augmented reality, offering design guidelines to enhance user experience. Future research will seek to assess the generalizability of these findings through surveys among diverse user groups and to extend the investigation to dynamic variables.