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April 30, 2024International Journal of Mathematics Trends and Technology0 citationsOpen Access

Information Sharing Strategies Under Platform Supply Chain

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GZGuobiao ZhouCMCongying Ma

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Abstract

This paper investigates offline retailer and online platform retailers' information sharing strategies in the platform supply chain. The supplier sells products through the agency channel and reselling channel on the platform retailer, and sells products through the offline retailer's retail channel. Our research shows that the information sharing between offline retailer and platform retailer are beneficial for them. However, information sharing with the supplier may hurt the platform retailer and offline retailer as the competition intensity and commission rate change. Interestingly, they still share information because the supplier will provide some compensation to make up for their losses. This study expands the field of study on information sharing in the platform supply chain.

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Cite This Study

Zhou et al. (2024) studied this question.

synapsesocial.com/papers/68e6cdfeb6db64358764c692https://doi.org/10.14445/22315373/ijmtt-v70i4p102
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