In this study, analyzed the impact of seniors' wellness tourism experience and tourism value on their participation intention. Wellness tourism experience elements were classified into functional experience and emotional experience, Wellness tourism value factors were divided into economic value, social value, and recreational value. Participation intention was composed of a single dimension. As a result of the analysis, it was found that both wellness functional experience and emotional experience had a positive influence on participation intention. Wellness economic value, social value, and recreational value were all found to have a positive influence on participation intention. In addition, it can be seen that it is essential to develop programs and products that utilize social and recreational values to increase participation intention in wellness tourism.
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Mi‐Ra Kim (2024) studied this question.
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