Theoretical principles of studyng the historical and cultural heritage of small towns of Ukraine

The purpose of the article is to study the influence of the historical and cultural heritage of small towns on the development of tourism in Ukraine. It was established that small cities of Ukraine have a significant potential for the development of tourism. These cities preserve a rich historical and culturalheritage, including ancient architecture, cultural monuments and traditions. The growing interest in travel and educational tourism creates opportunities for the development of the tourism potential of small towns. At the same time, the development of tourism contributes to the economic growth of small towns, creating new jobs and increasing income from the tourism business. It is important to take into account sociocultural aspects, as tourism can contribute to the preservation and popularization of local traditions, arts and crafts. Therefore, the study of the historical and cultural heritage of small towns will reveal unique resources that can attract tourists. Methodology. The methodological basis of the work is: the method of theoretical research, induction and deduction, observation, comparison, analysis and synthesis. The methodology is based on the principles of historicism, systematicity and scientificity. Scientific novelty. The scientific study emphasizes the role of the historical and cultural heritage of small towns of Ukraine and their opportunities for the development of tourism. Characterized: the conceptual apparatus of historical and cultural heritage, its features as an object of socio-geographical research and modern trends of cultural heritage in Ukraine. The results of the research will contribute to determining the potential of the historical and cultural heritage of small towns and its impact on the development of tourism in Ukraine. It is important to carry out a systematic monitoring study of the state of cultural heritage, which will allow timely detection of problems, evaluation of the effectiveness of preservation and use measures, and adjustment of tourism development strategies. Therefore, the research results can become the basis for the development of tourism development strategies and programs aimed at the attractiveness of small towns for domestic and foreign tourists.