Recommender systems: A systematic literature review, synthesis and framework for future capabilities

This study offers a comprehensive exploration of recommender systems (RSs) with a focus on their influence on consumers’ purchase intentions in the realm of e-commerce. Employing the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) method, the authors identified and evaluated 908 high-quality papers to systematically categorize RS. This paper outlines these categories and reviews major developments within them, identifying significant constructs influencing consumer purchasing decisions. The outcome is a conceptual framework illustrating the interrelationships among these constructs, providing a novel contribution to the literature. This framework lays the groundwork for future studies in the field and provides valuable insights for marketing professionals seeking to develop RS-based strategies.