The global video platform market has been growing in a remarkable way in recent years. As a part of a video, title can compel people to view. However, few scholars have studied the relationship between video trendiness and title at present. This work studies the influence of sentiment polarity of videos using Valence Aware Dictionary Sentiment Reasoner (VADER) and investigated the feasibility of the application of video titles text on YouTube trending videos research using Doc2Vec. It is found that the text in YouTube trend video titles possesses predictive value for video trendiness, but it requires advanced techniques such as deep learning for full exploitation. The sentiment polawrity in titles impacts the video views and this impact varies across video categories.
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Wu et al. (2024) studied this question.
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