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Emerged from the anti-extradition law amendment bill movement in 2019, the yellow economic circle (YEC) is the first ever widely adopted political consumerism in post-handover Hong Kong, where people buycott yellow (pro-movement) and boycott blue (anti-movement/ pro-Beijing/ pro-HKSAR-government) businesses. The reflection's prominence lies in the popular engagement in YEC, and the political consumerism still lingers in the city even after the abrupt end of the 2019 movement. Existing research lacks the exploration of the meanings YEC entailed in relation to the context of Hong Kong and the lessons YEC can impart to the city's civil society development. By classifying YEC into "sign" and "process," the article first examines the particular juncture at which YEC emerged to show how Beijing has tried to govern Hong Kong through the market. It subsequently delves into a discourse analysis, scrutinizing how Beijing has constructed a civility for the market, which is later reshaped by YEC. Drawing on Chantal Mouffe's theorization of "politics" as well as Hardt and Negri's discussion of "identitarian love," the article continues by shedding light on the identity politics and oxymoron of liberal democracy inherent in the political consumerism. It also addresses the narrow democratic imagination reflected in different incidents arising from YEC, which may be symptomatic of Hong Kong's current political struggle. The exploration concludes with suggestions on how the YEC can strengthen Hong Kong's civil society after Beijing's crackdown.
Tim Pit Hok-yau (Wed,) studied this question.