Behavioural economics has not only posed serious challenges for the empirical adequacy of rational choice, but also for its normative status. Since the 1990s, a large body of work has proposed various normative approaches that account for inconsistent choices. Focusing on the relevant approaches, history, methods, and limits, this article offers a literature review of the relationship between normative and behavioural economics.
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Ivan Mitrouchev (2024) studied this question.
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