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This article describes the features of organizing trade processes of a small enterprise using the case of a grocery store. The issues of choosing a store location, forming an assortment of products, working with suppliers, organizing customer service, working with a cash register and accounting, as well as constant range updating and organizing the delivery and storage of fresh products are considered. Methods of combating competition from supermarkets and attracting customers through loyalty programs and promotions are described. The advantages and disadvantages of organizing trade processes in a grocery store are analyzed. This article will be useful for beginner entrepreneurs who want to open their own store and receive practical advice on organizing trade processes.
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Kulikova et al. (2024) studied this question.
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