Semiology Analysis of “Cruella” Costumes

People use various communication tools while exporting their feelings and thoughts. Among these tools, telephone, television, internet and social media applications are mostly preferred. This virtual world made on visuality brings a lot of meanings and information to the society. Rapidly advancing technology has affected every aspect of life, especially playing an active role in the progress of cinema. Although sound, light and actors are the elements that determine the cinema, the costumes determine the image. The costumes of the actors, which are prepared in accordance with their characters, form a whole with the scenario. Costumes with different indicators and accessories that complete the costumes have different meanings. While they have characteristics specific to the individual, they also contain messages that concern the society. In this study, the messages, semiotic and cultural codes that are intended to be conveyed through the costumes of Cruella, the main character of the movie 'Cruella', were analysed. While making these analyses, Barthes' signification scheme was used. The description and visuals of the five costumes and accessories she wore in different scenes of the movie were prepared in the form of a table. Literature review about cinema and costume was used. The costumes examined were researched, explained and evaluated and interpreted within the scope of the subject. Keywords: Cruella, Costume, Semiology, Design, Cinema