April 10, 2024

Immersive «Post-Internet» Technologies in Media Communications and Journalism

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Immersive technologies significantly enhance audience engagement in media communications, indicating a shift in marketing strategies.
The study highlights the use of augmented, virtual, and mixed reality, along with 360-degree video formats, across various digital platforms.
This analysis examines the transformative potential of immersive technologies in marketing, advertising, and public relations efforts in digital spaces. The research indicates that these immersive experiences may redefine how audiences perceive and engage with information.

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This analysis reveals how immersive technologies enhance engagement in digital media communications, emphasizing implications for marketing and PR.

Kuzmina et al. (2024) studied this question.

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This analysis reveals how immersive technologies enhance engagement in digital media communications, emphasizing implications for marketing and PR.