Study of data science in the managerial decision-making of enterprises

Big data has played an increasingly important role in global manufacturing, circulation, distribution, and consumption activities. The management mode based on data is remolding the management mode of enterprises. In the management control of enterprises, data science has become an important supporting tool for decision-making. It could help managers of enterprises to better understand and hold changes within and outside the environment of the enterprise so as to establish effective management strategies through data to excavate and discover correlations among mass data to predict management forms in the future. Firstly, this paper analyzes the difference between machine learning and deep learning from the technical level. Secondly, taking Zara for example to analyze how Zara takes advantage of data science to obtain competitive edge in the fashion industry. At last. This thesis has discussed advantages of data science in prediction and decision-making in the finance field through the method of literature review.